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Common wisdom holds that the holiday season is the worst time to market property as it is the year’s busiest. This notion, however, is a misconception and the holidays can be an opportune time for listing your Calgary home. Here’s why:

1. Potential buyers are likely to be emotional and will appreciate the care and attention placed in decorating a home. Remember, the holidays are a time for family and buyers will likely envision themselves and their own families in a beautifully created environment.
2.  A home is at its best during the holiday season. A warm and inviting atmosphere, coupled with festive décor, and food that is sumptuously prepared will see a house’s appeal rise astronomically with buyers. Take advantage of the holiday season and appeal to the senses. Sometimes, that bowl of freshly baked cookies or that grand Christmas tree can be more decisive in making a sale than you think.
3. There is always someone out in the market looking for a home during the holiday season and that someone is usually a serious buyer. By keeping your Calgary home listed during the holidays, you will likely catch the attention of such a buyer. Better still, since the prevalent thinking is that the holidays are not a favorable time to place property on the market, you will have less competition to contend with.
4.  Many businesses relocate their employees at the beginning of the year and this creates a sense of urgency for those transferees to find a home during the holiday season. Moreover, most companies cannot wait for spring and the wise will be on the market to capture holiday business.
5. It goes without saying that you will command a better price and make a quicker sale simply because there is less competition.

A Little Extra for the Holidays 

Aside from the suggestions mentioned above, it also pays to consider a few other nuances. First, you won’t lose your sense of privacy and family time when your Calgary property is listed. Remember, you can still decide when to have your house open for viewing. Second, it pays to have your home on the market for the simple reason that the traditional notion of “buying and selling seasons” has been displaced by technology. The internet, smart phones, tablets, and computers are all avenues for potential buyers to scout for homes. Moreover, home hunting is very much instantaneous and not as hectic as it was even 5 years ago. A buyer can literally do a search from work, while eating lunch, or during the daily commute. Thus, it pays to list your Calgary home even if it is just to be on the radar of holiday buyers.      

There you have it, five reasons on why it is actually a sound idea to list your Calgary property during the holidays.

Know someone who is looking to make a decision in real estate? If you know any friends, family, or co-workers who are looking to buy, sell, or invest in real estate within the next six months, would you forward this email to them or reply with their contact information? I’ll send them important information about the Calgary, AB surrounding area real estate market and politely ask for their business. I greatly appreciate your valued referrals; it’s the only way I build my business.

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Bryon Howard is a top producing real estate agent with Re-Max House of Real Estate in Calgary, Alberta. He is in love with his high school sweetheart, an enthusiastic Dad & is crazy about endurance sports. To learn more about Bryon and his real estate tips, head on over to his website