My 18-Point Plan of Action for Selling a Home

My 18-Point Action Plan

Planning for success (Photo courtesy of Tatiana12)

All real estate agents promise to sell a home fast and at top dollar, but how will you know upfront who can really deliver? Well, a promise is just a promise unless one has a plan of action for achieving it; and then you’ll know who really knows what he’s talking about. What’s more, an agent with a clear plan can be held accountable for what he says he’ll do, every step of the way! Those are exactly what my team had in mind when we developed an 18-point plan of action for selling homes, and it has helped us sell an average of two houses a week for the past two years! Eighteen steps make for a pretty long plan, but they should tell you loud and clear that we do everything possible to sell a home fast and at the highest possible price.

You’ll find our full 18-point plan here, but we’ve grouped the 18 steps into just three big ones because they’re really as simple as these!

We’ll get your home as ready as it can be to realize its full market potential.

Chances are someone out there needs a home exactly like yours and will be happy to pay you what it’s worth to him, but you’ll need to be able to find him and let him know as clear as day that your home has the features he wants. So first, we’ll highlight what we know most people want in a home like yours. And if your home can use some improvements to make it more saleable or to jack up its price, we’ll suggest what changes you can make to it. Then we’ll help you price your home strategically to open the market for it or to invite higher bids.

We won’t rest until we sell your home.

When we’re sure we’ve done everything we could to make your home as attractive as it can be to buyers, we’ll lose no time and leave no stone unturned to find your best buyer! We’ll submit your home to our local Multiple Listing Service to make sure everyone knows you’re selling it; promote it at our company sales meeting to get our entire team on board; fax a feature sheet to the top 40 agents in the marketplace for their potential buyers; contact our buyer leads, centers of influence and past clients for their referrals, and prospective buyers directly, over the next seven days, and prospect for at least two hours a day and talk to at least 20 people a day to look for potential buyers (we surely won’t be sitting on the job!); catch even casual passersby through a professional sign and lock-box in front of your home; and when possible, have cooperating agents in the area tour your home.

We’ll relieve you of all the stress – Relax!

We know your life doesn’t stop when you’re selling your home, so we’ll make sure you won’t get stressed. We’ll follow up with the salespeople who have shown your home for their feedback and response; constantly update you on any changes in the marketplace and inform you of the various methods of financing that a buyer might want to use; whenever possible, pre-qualify prospective buyers ourselves; assist you with arranging interim financing if needed; represent you on all offer presentations to negotiate the best possible price and terms; handle all the follow-ups before the contract-signing such as the mortgage, title and other closing procedures; and deliver your cheque at the closing!

The beauty of my 18-point plan of action is that you can go back to the list anytime and make sure it’s been done, so that you won’t have just pretty promises to hold on to but detailed action commitments that will give you the best assurance that you’ll get that cheque with the right price fast!

Are  you looking to Sell or Buy a home in Calgary and need someone who won’t rest until you’ve found your dream home or until your home is sold? I’ll work hard to earn your trust and to deliver exactly what you need. Contact me at 403-589-0004 or at TheHowardTeam.net.

About Bryon Howard

Bryon Howard and his team of Calgary real estate professionals sell an average of two homes a week. He is a member of the MLS Million Point Club, which ranks him roughly in the top 2% of productive realtors in Calgary. His aim is not just to please clients but to help them buy/sell a home in Calgary at the best price, in the shortest time, and with the least hassle. He is a member of the RE/MAX House of Real Estate that leads in the Canadian market. Learn more about Bryon at TheHowardTeam.net.

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Bryon Howard, RE/MAX House of Real Estate
20, 2439 54 Ave SW, Calgary, Alberta, T3E 1M4
Tel: 403-287-3880 (Re/Max) or 403-475-7368 (office) Fax: 403-287-3876 or 403-276-8049 (office)
The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the Calgary Real Estate Board
MLS® MLS REALTOR® Realtor
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