Was it the Chicken or the Egg? How Consumers Respond to Dramatic Headlines
Fear is a powerful emotion. It shapes the way people think and react. Have you ever read a news article and wondered how the story applied to you, your job, or your financial situation? Most of us have. We view the media as a current and often reliable source, to tell us what’s happening in our city and province. Over the last few months, there is no doubt that economic headlines have had an impact on consumer confidence in Calgary.
Our access to information has never been as fast and widespread as it is today. By the time you finish your morning coffee, you have probably checked out your local newspaper, read about a variety of recent events south of the border, and brushed up on your global current events.
Social media adds a whole new layer of complexity to the way we perceive the world around us. While it’s interesting to hear what others have to say, we are often bombarded with uninformed opinions lead us to question our own position on important events.
Earlier this year, the headlines in Calgary’s news reports had a dramatic effect on consumer confidence. People read about job loss and questioned their own security. We heard that the housing market was in for a major correction, and many buyers put their house hunt on hold. Experts and analysts voiced their predictions and consumers adjusted their behaviour accordingly.
Now that we are halfway through the year, we have hindsight in our favour. Did sales take a dramatic hit? Absolutely, but according to the latest figures from the Calgary Real Estate Board, home values in our city are holding strong. The average sale price is down slightly, but the median price is actually up nearly 1% compared to June and July of last year. Skeptical buyers who were standing by hoping for a dramatic drop are likely questioning their strategy as the market begins to gain momentum.
We know one thing for sure after watching our friends south of the border weather a real, drawn-out recession. Bad news sells newspapers – or rather, it promotes “clicks” in 2015 – but it doesn’t necessarily give us an accurate picture of what’s going on, and more importantly, predictions don’t always come to be. We teach our kids to think critically about the things they see and hear, but sometimes we need a gentle reminder to do the same. Where is our information coming from? Do the statistics make sense? Is it fair to compare this year’s mediocre sales data with last year’s – a record setting period in the Calgary real estate market?
How we respond to headlines often creates a self-fulfilling prophecy. In any economic situation, you need to take the good with the bad. If sales are down, what kind of opportunity does this create? In real estate, we guide our clients to work with the market, not against it, and find ways to capitalize on the opportunities, rather than miss out on great deals because of the looming uncertainty.
Are you looking to Sell or Buy a home in Calgary and need someone who won’t rest until you’ve found your dream home or until your home is sold? I’ll work hard to earn your trust and to deliver exactly what you need. Contact me at 403-589-0004 or at TheHowardTeam.net.
About Bryon Howard
Bryon Howard and his team of Calgary real estate professionals sell an average of two homes a week. He is a member of the MLS Million Point Club, which ranks him roughly in the top 1% of productive realtors in Calgary. His aim is not just to please clients but to help them buy/sell a home in Calgary at the best price, in the shortest time, and with the least hassle. He is a member of the RE/MAX House of Real Estate that leads in the Canadian market. Learn more about Bryon at TheHowardTeam.net.
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