Archive for the ‘Marketing’ Category

11 Reasons to List During the Holidays

Wednesday, November 21st, 2012

1. People who look for a home during the Holidays are more serious buyers!

2. Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you!

3. Since the supply of listings will dramatically increase in January, there will be less demand for your particular home! Less demand means less money for you!

4. Houses show better when decorated for the Holidays!

5. Buyers are more emotional during the Holidays, so they are more likely to pay your price!

6. Buyers have more time to look for a home during the Holidays than they do during a working week!

7. Some people must buy before the end of the year for tax reasons!

8. January is traditionally the month for employees to begin new jobs. Since transferee’s cannot wait until Spring to buy, you must be on the market now to capture that market!

9. You can still be on the market, but you have the option to restrict showings during the six or seven days during the Holidays!

10. You can sell now for more money and we will provide for a delayed closing or extended occupancy until early next year!

11. By selling now, you may have an opportunity to be a non-contingent buyer during the Spring, when many more houses are on the market for less money!

Amenities, Amenities, Amenities

Sunday, August 19th, 2012

Chances are you’ve heard the mantra when it comes to real estate that it’s all about “location, location, location.”

Now, what does it really mean exactly?

Before, it used to describe the specific location of your potential home. How it should be on a big lot in a quiet and safe neighborhood in a good quadrant or district of Calgary.

While these requirements still hold up, the new mantra is Actually “Amenities, amenities, amenities,” purchasing a home that’s within close proximity to facilities and things that people need and want.

I’m talking about shopping centers, schools, hospitals and viable transportation options, too. This all accumulates to a good, safe and comfortable lifestyle and environment that has strong potential when it comes to resale value.

In a recent residential study by RBC, it states that a majority of potential homeowners prefer living in a walk-able and transit-accessible neighborhood in the suburbs or city that fits in to a modern day-to-day life.

In the same study, it notes that if cost was not an issue, 80 percent of residents would give up a large lot for a smaller one if it means they will be within walking distance to amenities, have easy access to transit and less driving time.

When asked what residents value the most in choosing a place to live, amenities were noted in three of the five the top answers:

1)      Living in a detached single-family home (14.7 percent)

2)      Easy access and walking distance to shops, restaurants and other services (13.3 percent)

3)      Transit time to work that takes less than 30 minutes travel time (13.3 percent)

4)      Easy access to rapid transit, such as subways, GO Train or streetcars (11 percent)

5)      Privacy from neighborhoods (10.7 percent).

For a lot of people – especially families, a house near school districts are often considered an indicator of a good location. The region surrounding what is considered the best part of a town often has the same or similar boundaries as the school district itself. Sometimes, the quality of the school is even the reason the region has increased value over the years – thus proving how big of a role amenities play in a property’s value.

Age also plays a heavy factor in determining potential homes as people aged 60 and over showed the strongest preference for living in walk-able and compact neighborhoods (roughly 70 percent). This is despite the higher cost of homes in the area. This is in direct contrast to families that have two or more children, who strongly prefer large detached homes in car-dependent neighborhoods with lower housing costs (59 percent). While amenities might not mean the exact same thing to two different age groups, regardless of age, it still plays a large factor in how a person or family determines their home.

If you’re looking to buy, sell homes or even investment properties, then you should take note of these trends and how the modern household now puts amenities in the forefront of their purchases. While the “location” golden rule is still applicable, it needs to work hand-in-hand with the new golden rule, which is “amenities, amenities, amenities.”

Do you know someone who is looking to make a decision in real estate? If you know any friends, family, or co-workers who are looking to buy, sell, or invest in real estate within the next six months, forward this video to them or my contact information. I’ll send them important information about Calgary and the surrounding area real estate market and politely ask for their business. So, give them my email (bryon@thehowardteam.net) or my phone number  (403-475-7368) and I’ll even do a free market report on value of their home.

I greatly appreciate your valued referrals; it’s the only way I build my business

Luxury Bungalow SOLD in Tuscany

Thursday, April 26th, 2012

I did it again! Successfully represented senior buyers in the purchase of a ridge lot Bunglow in Tuscany at 94% of the listing price.  Wow! They are excited about the magnificent location on the Ridge in  with PANORAMIC VIEWS OF THE MOUNTAINS, C.O.P & DOWNTOWN CALGARY! This custom built fully finished executive bungalow is the perfect combination of luxury & location. Floor to ceiling windows on the main floor allow for tons of natural light & offer great views from your living room, kitchen, eating area & master bedroom.

ReMax Realtor Bryon Howard has execited buyers over this perfect home.

Custom cabinetry, stainless steel appliances, granite countertops & hardwood flooring make the kitchen an entertainer’s dream. Open concept & vaulted ceilings throughout, 3 way fireplace, built in desk area & extensive finishing upgrades – truly special living space.  They will enjoy the walk out level – perfect for entertaining their adult children with a full wet bar, wine storage and spacious family room with a 2nd fireplace – for the Grand children!

South / West Back Yard with Amazing Views

My buyers wanted a walk out bungalow with South or West Back Yard & Views

WOW Marda Loop – Just Listed – # 203 2420 34 AV SW

Tuesday, April 17th, 2012

Marda Loop Condo

Stunning one bedroom condo in the appropriately named building, Dream. This complex offers a beautifully designed courtyard, heated underground parking including visitors’ parking and separate storage. #203 is bright and open with 9′ ceilings. The well designed and functional kitchen includes lots of cupboards, black appliances and a breakfast bar. A spacious dining area provides plenty of space for a table and chairs. The gas fireplace adds a great deal of warmth in the living room. The balcony is a good size and great for entertaining. The extra large master bedroom offers a large closet area and cheater door to the 4-piece bath and insuite laundry. The den makes a perfect computer room. If you desire a great place to live in the best location in Calgary – this is it! In the heart of Marda Loop – Shopping, transportation, restaurants, entertainment & Parks are within walking distance. Close proximity to Westhills, downtown and the road to the Mountains.

MLS #C3517656   Offered at 259,900

Inner City Calgary Building – Infills

Monday, February 13th, 2012

I’m currently marketing both 50′ lots and new infills in Altadore, SW and Montgomery, NW.  I thought it would be interesting to compare median prices of a few inner city neighbourhoods.

I went back 6 months and looked at homes that were built since 2009 with a maximum lot frontage of 8 meters (25′) that have been sold:

  • In Altadore there have been 13 sales with a median price of $864,492
  • In West Hillhurst there have been 7 sales with a median price of $820,000
  • In Montgomery, there have been 5 sales with a median price of $533,930.

What is the Median SALE price of a 50′ building lot? (Past 6 months)

  • In Altadore, there have been 15 reported MLS sales with a median price of $594,200
  • In West Hillhurst there have been 15 sales with a median price of $567,283
  • In Montgomery there have been 16 sales with a median price of $320,000

Assuming nothing was to change and you were going to buy land at median price, and sell at median price, where would you buy land in order to sell at the highest profit?

Realtor Bryon Howard, ReMax House, Gives back to Triathlon Community

Sunday, February 14th, 2010

I enjoy racing … and I enjoy giving back to the community.

Recently I contacted my friend Tony Smith of Smith Events. Tony runs University of Calgary Triathlon Club, Canmore Try-A-Triathlon, XTERRA Alberta Off-road Triathlon & Duathlon Festival, Golden Triangle – 3 Day Triathles Tour and 1 Day Epic, and a bunch more endurance events.

I’m going to be sponsoring Tony’s events … whereby each person who signs up for an event will get a water bottle.

In exchange, Tony will give me a link on his website … and place a finishing banner at his events.

My business manager, Sue Styles, helped me create the below copy for Tony’s website.

The principles I have been using successfully in my racing have also become part of my listing and sale approach in real estate.
In training for triathlons or competitions I have a system I follow which includes daily exercise, pushing my limits to become the best, researching other competitors and finally running the race! It takes many hours of preparation before I launch into a race and just as I understand the key components to running a good race I also take great care in researching the best price and the best strategy in marketing your home.
We follow a 18 point Pro-active approach to Listing and selling your home. We competently follow proven systems and marketing. We are convinced that after benefitting from our expertise and care you will confidently recommend us to your friends and family when they have real estate needs– and that is our greatest compliment.
I am available for all your real estate needs anytime, feel free to call or email for any advice or answers to current market value.

Bryon Howard,

e: Bryon@TheHowardTeam.net t: 403-287-3880 w: http://www.TheHowardTeam.net   fb: bryon.howard


Bryon Howard, RE/MAX House of Real Estate
20, 2439 54 Ave SW, Calgary, Alberta, T3E 1M4
Tel: 403-287-3880 (Re/Max) or 403-475-7368 (office) Fax: 403-287-3876 or 403-276-8049 (office)
The data included on this website is deemed to be reliable, but is not guaranteed to be accurate by the Calgary Real Estate Board
MLS® MLS REALTOR® Realtor
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